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Query : institute/department: "MIGRINTER" (date: 2007)

AuthorG.G. Hourani
TitleDiaspora and E-Commerce: The Globalization of Lebanese Baklava
PlaceMontecatini Terme, Italy
Institute/dept.MIGRINTER - Migrations Internationales, Espaces et Sociétés
KeywordsTransnationalism; Migrant organisations; Economic integration/labour market/informal economy; Cities/Countries
AbstractDiasporas are some of the determinants leading to the contemporary economic ties between host countries and countries of origin, and among the main forces contributing to the expansion of e-commerce. This aim of this paper is to explore the impact that diaspora communities have on the producing and exporting of baklava, one of the most popular desserts in Lebanon, and illustrating how immigrants are a means by which Lebanese baklava is now being sold or sent as gifts to the countries of migration.

Furthermore, this paper will investigate how the Lebanese pastry sector has tapped into the various Lebanese diaspora communities around the world by creating websites and by employing e-commerce to create a diaspora-market niche. It will also examine how this interrelationship between e-commerce and the Lebanese diaspora, has changed the way of doing business within the pastry sector, exploring its impact on taste, presentation, packaging and various other similar concerns. It will also examine the obstacles faced by the sector in terms of infrastructure cost, as well as shipping cost.

Several research methods form the foundation of this paper including: surveys of the top baklava exporting patisseries in Lebanon, an analysis of the e-commerce approach of these patisseries, interviews with business owners, legal and ICT experts, as well as government officials regarding the laws that govern the exporting of Lebanese food products and the legal framework that is involved in such business.

The study will contribute to the discourse on the roles that various diasporas play in the development of their countries of origin, and in the global economy as a whole.
Document typeLecture